James Anderson teams up with Marston's for new beer

21 April, 2015

Englandís record-breaking bowler James Anderson has launched his own beer in partnership with Marsonís and won a listing at Morrisons.

The cricketer, who this month broke Sir Ian Bothamís for England Test wickets, has crafted a 3.8% abv pale ale called King of Swing - his nickname as a swing bowler.†

The label on the bottle features him in action, along with the three lions of England, and is released in time for the summerís Ashes series.

Anderson worked with Marstonís head brewer Emma Gilleland at the brewery in Staffordshire, where he learned about the brewing process and worked with Gilleland to create the right flavour profiles and hop aroma.

He said: ďI was amazed to learn that there was so much that went into brewing beer. I enjoyed talking to Emma about each of the complex elements that go into taste, aroma and refreshment. I am really pleased with the result and hope that beer and cricket fans agree.Ē

Gaynor Green, Marstonís marketing manager, added: ďWe have enjoyed working with James as part of his ambassadorial role with us this year and in the run-up to this summerís Investec Ashes. As a long-time supporter of cricket it is great to be able to marry the on-shelf appeal of our beer with the on-pitch brilliance of an England cricketer.Ē




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle Ė which makes it especially galling that we spend so much time divided over it.

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