UK thirst for US craft beers surges

31 March, 2015

The UK is experiencing a surge in sales of American craft beer.

After steady growth in the 2000s, exports to the UK took an unexpected dip in 2012, but new figures from the US Brewers Association show that the UK is one of the fastest-growing markets for its members.

UK growth contributed to a 36.6% increase in sales of US craft beer volumes in western Europe and the association said the UK was the fourth fastest growing world market behind Brazil, South Korea and Thailand.

The UK accounts for 10.7% of all craft beer exports from the US, up from 7.9% a year ago. Only Canada and Sweden import more beer from the States.

Brewers Association chief executive officer Bob Pease said: “Beer drinkers internationally are embracing the innovation and flavours offered by American craft brewers.

“Small and independent brewers are spreading the culture and community of craft beer around the globe.”

Overall, US craft beer exports rose by 35.7% in 2014.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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