Craft beer's soaring popularity recognised by ONS

18 March, 2015

The soaring popularity of craft beer and e-cigarettes has been recognised by the Office for National Statistics, which added them to the virtual shopping basket it uses to measure UK inflation.

Every year the ONS alters the basket to keep pace with changing spending habits.

The statisticians decided to include craft beer for 2015 because “speciality beers and ales are currently extremely fashionable”.

They added that e-cigarettes are gaining in popularity as both an alternative to tobacco and as a quitting aid.

They are joined in the new basket by headphones, sweet potatoes and phone accessories, with satnavs and yoghurt drinks making way.




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Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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