Craft beer's soaring popularity recognised by ONS

18 March, 2015

The soaring popularity of craft beer and e-cigarettes has been recognised by the Office for National Statistics, which added them to the virtual shopping basket it uses to measure UK inflation.

Every year the ONS alters the basket to keep pace with changing spending habits.

The statisticians decided to include craft beer for 2015 because “speciality beers and ales are currently extremely fashionable”.

They added that e-cigarettes are gaining in popularity as both an alternative to tobacco and as a quitting aid.

They are joined in the new basket by headphones, sweet potatoes and phone accessories, with satnavs and yoghurt drinks making way.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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