Craft beer's soaring popularity recognised by ONS

18 March, 2015

The soaring popularity of craft beer and e-cigarettes has been recognised by the Office for National Statistics, which added them to the virtual shopping basket it uses to measure UK inflation.

Every year the ONS alters the basket to keep pace with changing spending habits.

The statisticians decided to include craft beer for 2015 because “speciality beers and ales are currently extremely fashionable”.

They added that e-cigarettes are gaining in popularity as both an alternative to tobacco and as a quitting aid.

They are joined in the new basket by headphones, sweet potatoes and phone accessories, with satnavs and yoghurt drinks making way.




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The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

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