Brockmans Gin reports strong sales growth after Oddbins listing

18 February, 2015

Brockmans Gin has reported 78% sales growth in 2014 compared to the previous year, and said it plans to build on this by targeting 20,000 consumers at the Gin Festival.

Brockmans is now listed in Oddbins and 132 independents across the UK, along with various on-trade accounts.

Bob Fowkes, founder and marketing director, said: “We have an exciting array of consumer-facing activities this year. Our programme will embrace both consumers who already love craft gins and introduce thousands more to the brand.

“We are going to be going out across the country at events such as the Gin Festival explaining the brand’s provenance and showing just why ours is the fastest growing premium gin brand in Europe - truly a gin like no other.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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