New on-pack promotion for Tavernello

17 February, 2015

Italian supplier Caviro is offering shoppers the chance to win a trip for two to Florence in a new on-pack promotion.

The neck-collar competition runs on bottles of Tavernello Bianco and Tavernello Rosso – retailing at £3.49 at Tesco – until April. 

Pierluigi Calcagnile, commercial and marketing director, said: “Tavernello is the biggest selling Italian wine brand in the world, but has a smaller penetration in the UK market.

“We have developed this promotion to increase shelf standout, drive brand awareness and sales, and ultimately grow distribution in the Italian wine category.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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