WKD extends sponsorship of TOWIE

10 February, 2015

WKD has renewed its sponsorship of The Only Way Is Essex on the free-to-air ITV Be channel.

A new series launches in the spring with an hour-long special followed by 11 shows of 45 minutes each.

The WKD deal includes idents in commercial breaks and covers online and mobile platforms for the show.

Debs Carter, marketing director for alcohol at supplier SHS Drinks, said: “It’s a fantastic fir for WKD consumers.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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