WKD extends sponsorship of TOWIE

10 February, 2015

WKD has renewed its sponsorship of The Only Way Is Essex on the free-to-air ITV Be channel.

A new series launches in the spring with an hour-long special followed by 11 shows of 45 minutes each.

The WKD deal includes idents in commercial breaks and covers online and mobile platforms for the show.

Debs Carter, marketing director for alcohol at supplier SHS Drinks, said: “It’s a fantastic fir for WKD consumers.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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