WKD extends sponsorship of TOWIE

10 February, 2015

WKD has renewed its sponsorship of The Only Way Is Essex on the free-to-air ITV Be channel.

A new series launches in the spring with an hour-long special followed by 11 shows of 45 minutes each.

The WKD deal includes idents in commercial breaks and covers online and mobile platforms for the show.

Debs Carter, marketing director for alcohol at supplier SHS Drinks, said: “It’s a fantastic fir for WKD consumers.”




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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