Fizz leads Virgin Wines' Christmas growth

10 February, 2015

Virgin Wines has reported a 20% increase in like-for-like sales in December with Champagne and Prosecco among the biggest boosts to business.

Prosecco sales rose by 170% and Champagne was up 60%, while the online retailer recorded strong sales by a new Gifts by Virgin Wines service, which sold 5,000 units.

Port, Spain, Australia and New Zealand were also strong sellers.

The business recruited 1,000 new customers per day throughout December and sold 120,000 cases of wine.

Chief executive Jay Wright (pictured) said: “Virgin Wines had a fantastic Christmas period – our best to date.

“I’m delighted by the strong performance of our new gift service, our corporate sales are going from strength to strength and our staff remain the most dedicated, passionate and enthusiastic bunch you could ever have the pleasure to work with.”       




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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