Fizz leads Virgin Wines' Christmas growth

10 February, 2015

Virgin Wines has reported a 20% increase in like-for-like sales in December with Champagne and Prosecco among the biggest boosts to business.

Prosecco sales rose by 170% and Champagne was up 60%, while the online retailer recorded strong sales by a new Gifts by Virgin Wines service, which sold 5,000 units.

Port, Spain, Australia and New Zealand were also strong sellers.

The business recruited 1,000 new customers per day throughout December and sold 120,000 cases of wine.

Chief executive Jay Wright (pictured) said: “Virgin Wines had a fantastic Christmas period – our best to date.

“I’m delighted by the strong performance of our new gift service, our corporate sales are going from strength to strength and our staff remain the most dedicated, passionate and enthusiastic bunch you could ever have the pleasure to work with.”       




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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