Magners launches Irish whiskey "spider"

29 January, 2015

Magners has launched a variant flavoured with Irish whiskey.

The 5.5% abv spirit cider – or “spider” – comes in 50cl bottles, each containing 2.5cl of Irish whiskey.

It is to launch in Asda on February 5.

Ed Shoebridge, head of customer marketing at brand owner C&C Group, said: “Magners has been at the forefront of cider innovations since it revolutionised the cider category in the nineties with its over-ice serve, and today we are introducing another game changer, Magners with Irish Whiskey.

“Consumers’ appetite for new flavours in cider keeps growing and we believe our new Magners with Irish Whiskey will offer a unique flavour both for whiskey lovers and cider lovers looking for something new.”




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Lifting the spirits

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