Does the tonic matter? Find out at OLN workshop

22 January, 2015

An OLN workshop aims to help retailers capitalise on the unprecedented growth in the gin category by helping them boost sales of tonic.

A diverse array of gin styles from large and boutique producers have flooded the market in recent years, causing sales to grow 6% to £360 million in the UK off-trade (Nielsen, year to October 2014) and up 13% to £440 million in the on-trade (CGA, year to October 2014).

Our “Does the Tonic Matter?” seminar will show retailers and bar owners how they can capitalise on this trend by pushing a broader range of tonics.

Our experts will mix and match a range of gin styles with a number of the leading tonics to show that there is a one size fits all tonic that will suit all gin styles and help visitors advise their customers.

The workshop will take place at out Think Gin event on February 9 at Merchant House in London, which will also feature debates and brand showcases, and offer guests the chance to taste a host of gins.

Another workshop called “Comparative Botanicals” will break down the botanicals featured in leading brands and small-batch products, enabling visitors to identify the brands to suit their customers’ needs. This will be hosted by award-winning firm London Bar Consultants.

To reserve a place at Think Gin or find out more about these and other activities going on throughout the day, please contact freddie@flavourmedia.co.uk




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Richard Hemming MW: beware inverse snobbery

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