UK wine market will grow but spirits will struggle, says report

21 January, 2015

Sparkling wine sales expected to grow 11.1%

The UK wine market will enjoy strong volume and value growth over the next three years, according to analysts at the International Wine and Spirit Research.

Its report predicts still wine volume sales will rise 5.5% to 141.2 million 9-litre cases by 2018, while value sales will climb 6.1% to £11.3 billion.

“The economy in the UK is improving,” said Guillaume Deglise, chief executive of Vinexpo, who presented the figures at a press conference discussing the Bordeaux wine fair’s 2015 show. “The economy is showing good signs, as opposed to other countries in mainland Europe.

“The market dropped 2.9% in 2013 but stabilised in 2014 and we expect the market to recover and grow now.”

IWSR predicts sparkling wine volumes will grow 11.1% to 12.5 million 9-litre cases by 2018, cementing its position as the world’s fifth largest consumer of sparkling wine.

But the report believes the spirits market will drop slightly over the next few years. It anticipates imported spirits volumes to grow 5.5% to 14.6 million 9-litre cases, but this will be offset by domestic spirits sales dropping 6.9% to 16.1 million 9-litre cases. 




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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