Casillero del Diablo sponsors Sky Movies

06 January, 2015

CyT hopes to reach 44 million consumers with a yearlong TV ad campaign for Casillero del Diablo that will run on Sky Movies, Sky 1 and Sky Living from March.

The Casillero branding will feature alongside 55,000 films that are being launched by Sky in 2015.

The brand will promote the Sky partnership with an on-pack promotion on 4 million bottles offering drinkers the chance to win a trip to Hollywood and free Sky subscriptions.

Further POS for stores promoting the sponsorship will be rolled out,

CyT marketing director Clare Griffiths said: “This major TV film sponsorship for Casillero del Diablo continues to demonstrate that we are committed to building our brands in the UK market. 

“We believe that through the Casillero del Diablo brand we can drive true category value for our customers by connecting with our consumers through strong and extensive marketing campaigns and delighting them with our award winning wines.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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