Jeff Stelling to present "King's Speech" for Carlsberg

20 December, 2014

Sky Sports presenter Jeff Stelling will address the football nation on Boxing Day in a “King’s Speech” as part of Carlsberg UK’s Mid Season’s Greetings marketing campaign.

The brewer expects the speech, which reviews the year in football, to reach 1.6 million consumers.

Dharmesh Rana, senior brand manager for Carlsberg, said: “We are really excited to have Jeff on board as part of this campaign and we’re sure all our football fans out there will enjoy his alternative speech on Boxing Day.

“The campaign isdesigned to marry together the busy middle part of the football season, with what is one of the busiest times of the year for our customers.”




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter