Pinkster gin catches the eye of leading wholesalers

16 December, 2014

Premium gin brand Pinkster has signed distribution deals with Coe Vinters and Gordon & MacPhail as it steps up expansion plans following second round financing.

The company switched to G&J Distillers in June and is now actively recruiting a brand ambassador to drive the brand to new heights.  

Managing director Stephen Marsh said the brand had secured “six-figure financing” to develop the brand after “encouraging trade feedback” when it was released last year.

Coe Vintners will now supply the gin along with Scottish wholesaler Gordon & MacPhail.

Marsh said: “Given how fiercely competitive the category is, we're mighty pleased to have caught the eye of leading wholesalers and will be stepping up production to cope with accelerated demand. 

“Trade accounts tell us tell that we're adding a twist to their premium gin repertoire and are especially popular with women, which backs up our extensive consumer sampling across the UK.”

Pinkster is available in 70cl bottles with a RRP of £34.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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