Bargain Booze launches loyalty app

16 December, 2014

Bargain Booze is launching an app called As If It Wasn’t Cheap Enough to offer customers exclusive deals and competitions.

The mobile loyalty scheme represents parent company Conviviality Retail’s largest-ever investment in digital marketing and is designed to drive footfall for franchisees.

Each shopper gets a personal customer ID which they he or she can use to redeem points at the till, and the firm will collect shopping data to use for future personalised marketing.

The app should cover 90% of all UK smartphones, according to Conviviality.

Marketing director Adam Burnett said: “We’re targeting a new breed of digitally-savvy shoppers with a range of Smartphone-based and online services to drive footfall and give them compelling incentives to purchase from our Franchisee’s stores rather than competitor outlets.

“The app will certainly live up to its name with exclusive deals such as £4.50 off the store price of Bells Whisky 70cl, £5 off the store price of Carling 24-pack and a £1 off bottles of Echo Falls. There will also be a variety of discounts and giveaways across a selection of soft drinks and snacks – we are making low prices even lower.” 

Bargain Booze is also developing a new Click and Collect service, which will allow shoppers to select and buy products online for in-store collection.

Burnett added: “Click and Collect is experiencing rapid growth across the market so we’re leading the way in our sector by developing this service for our franchisees, allowing customers to browse and purchase on their own terms and collect at a time that suits them. We’re aiming for click to sip in less than 2 hours.”

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