Wine Fusion signs exclusive deal with Conviviality for New Zealand brand

04 December, 2014

The Wine Fusion has signed an exclusive deal with Conviviality Retail to supply its stores with New Zealand Sauvignon Blanc brand Bay of Plenty.

The £9.99 wine is going into Bargain Booze and Wine Rack stores nationwide.

It is made by the Haysley Macdonald, owner of te Pa winery and a descendent of the first Maori settlers, on the rich soils of the Wairau Bay in Marlborough.

Sarah Richardson, senior buyer at Conviviality Retail, said: “We’re committed to growing the number of exclusive wines available in Bargain Booze and Wine Rack, and Bay of Plenty is an excellent addition to the range. It’s great value for money and comes from one of the highest quality producers in Marlborough.”

Alistair Morrell, director at The Wine Fusion, added: “We are extremely excited about this latest collaboration and are proud of our original and bespoke wine creation services offering contemporary and intelligent wines for our customers. The Wine Fusion creates over one million bottles of high quality Marlborough Sauvignon Blanc a year providing both originality and custom made wine to suit each and every client and their customers.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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