Gallo releases Autumn Red

20 November, 2014

Gallo Family Vineyards has launched a wine called Autumn Red, and is running an experiential campaign in retailers to support the release.

Autumn Red is described as “smooth and soft with flavours of blackberry and caramel”. It has 13.5% abv and is to retail for £6.99.

Gallo has teamed up with chef and professional forager Caroline Davey to back the launch with a campaign dubbed Explore the Great Indoors.

It aims to encourage people to forage for home cooking ingredients they can find near their homes.

There will be a sampling campaign in retailers during November and December, with an experiential campaign highlighting the best ways to enjoy the wine – in front of the fire or in the kitchen with home-cooked food.

Marketing manager Alexis Byron said: “Autumn Red is an exciting new wine for the Gallo Family Vineyards portfolio. Perfect for red wine lovers, but also those who traditionally stick to white, Autumn Red offers a smoother taste to many traditional red wines, bringing an interesting addition to the category.” 




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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