Autumn rugby union campaign for Guinness

04 November, 2014

Guinness launches a TV campaign of four videos focusing on legends of rugby union tomorrow (November 5).

The ads are timed ahead of the autumn’s international matches and feature England World Cup winning hero Jonny Wilkinson, Wales winger Shane Williams, commentator Bill McLaren and the Munster team that beat the All Blacks in 1978.

The ads are live on Youtube from today.

Stephen O’Kelly, Guinness marketing director for western Europe said: “We have a long and proud association with rugby. These stories demonstrate the inspirational character and integrity that is central to the sport and the values of the Guinness brand.”




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter