Heineken blames the rain for sales slump

22 October, 2014

Heineken blamed wet weather for a 4.1% drop in revenues for Western Europe during the third quarter of 2014.

Overall sales fell 1.5% to £4 billion as strong performances in Asia and Africa eased the pain of the slump in its European heartland.

"Amidst a volatile global environment and poor weather during the high selling season in Europe, we maintained top-line growth," said Jean-Francois van Boxmeer, chairman at Heineken, which supplies Bulmers, Strongbow, Kronenbourg and its eponymous brand among other to the UK trade.

Net profit for the third quarter was down 4.8% to £364 million. 




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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