Status Quo beer sales pass million pint mark

20 October, 2014

Rockers Status Quo have passed a million sales for the first time since the 1970s after the millionth pint of the bands Piledriver ale was downed this week.

The 4.3% abv ale was launched seven months ago in a partnership between the Whatever You Want rockers and Wychwood brewery.

It picked up a listing at Morrisons, along with various off-licences across the UK and Europe, and sales are now soaring. 

Guitarist and singer Francis Rossi said: “This is incredible news - we haven't seen sales figures like that since the 1970s. People seemed to love Piledriver from the moment we launched it, and that success just kept rolling.”

Chris Keating, marketing manager at Wychwood, added: "We're overwhelmed – the reception from the fans has been amazing. Word has spread about what a great beer Piledriver is, because it's not just Quo fans who are buying it - beer fans are too.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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