Chivas Brothers confident Scotch whisky will return to growth

14 October, 2014

Chivas Brothers said it is confident in long-term growth potential for Scotch whsiky after announcing production will start at its new distillery later this month.

The Dalmunach distillery on Speyside is the 14th operated by Chivas Brothers, the Scotch and gin arm of Pernod Ricard, and has the capacity to produce 10 million litres of whisky per year.

Scotch export figures nosedived in the first half of 2014 as the Scotch Whisky Association blamed “economic headwinds and uncertainty” for an 11% decline.

But Chivas Brothers’ chairman and chief executive Laurent Lacassagne reiterated the firm’s commitment to the category, adding: “Our confidence in the long-term growth prospects for the category remains strong. The construction of the new Dalmunach distillery is a clear demonstration of our confidence and also of our commitment to invest to meet the significant growth potential.

“With their reputation for crafted excellence, our blended whiskies form a key part of the Chivas Brothers portfolio in both emerging economies and mature markets, so we believe the increased capacity which the new distillery will provide will help to drive the business forward in the years to come.” 




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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