Sparkling wine category surges past £500 million mark

08 October, 2014

Sparkling wine is now worth £510 million to the UK retail trade after sales grew 19% in the past year (Nielsen, 52 weeks to July 19).

The category, which does not include Champagne but takes in the likes of Prosecco and Cava, is the fastest-growing in BWS, and leading supplier Freixenet believes it could swell by another £100 million within three years if retailers follow its advice.

Less than one in three shoppers buy into the category and Freixenet urged retailers to increase its penetration by “creating a fizz in store” and making the fixture exciting.

It also said retailers should encourage repeat purchases by linking it to events like “girls night in” and meal deals to push it beyond the typical celebratory events.

The convenience channel is experiencing the strongest growth for sparkling wine, up 31%, and it now accounts for more than a quarter of the market.

Freixenet is also investing in a £1 million marketing campaign to help boost sales.

Champagne sales grew 4% to £328 million during the same period. 




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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