The Whisky Shop moves into e-commerce

07 October, 2014

Specialist retailer The Whisky Shop has launched a new e-commerce website in a bid to transport its “bricks and mortar flagship store concept into the online world”.

Whiskyshop.com uses a magazine-style format and the site is peppered with images and video content as the retailer aims to create “internet whisky buying experience that is luxurious, educational and accessible”.

Managing director Andrew Torrance said: “Our vision for the new whiskyshop.com was to take online whisky retailing to a new level through providing an unprecedented level of knowledge to consumers in an accessible way, replicating the experience offered in our physical retail stores and unlocking the mystery of whisky.  

“The visual and experiential quality of the website, including the brand-led videography and our whisky knowledge bar, have been designed with providing an interactive and engaging user experience at the forefront of mind.” 

A whisky knowledge bar, video tastings, access to distillery managers and links to Whiskeria, the brand’s magazine, are among the features on the new site.

The Whisky Shop has 22 stores nationwide. 




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In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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