French Wines with Style matches wine with first dates

23 September, 2014

The French Wines with Style campaign has released a promoting video featuring Gerard Basset MW as he bids to pair wines with first dates.

The wine expert has already moved well beyond simple food and wine matchings by pairing French wines with fashion trends and movie stars in previous videos.

Now he is taking on the dating world and has suggestions for which wines to pick for a love interest based on his or her character traits.

French Wines with Style said: “First dates can be a tricky business with enough to be nervous about without the additional worry of choosing the right style of wine.   How do you know if she’s a Chardonnay girl or a refreshing Riesling, or if he’s a Pinot player or a Sauvignon stayer? Our is here to lend a helping hand.”

The wine recommendations are interspersed with tips on how to handle yourself on a first date.

Basset said: “We are always striving to be creative.  I’ve already matched French wine styles to film stars, designers and fashion trends, but I believe this is the first time I’m potentially providing a love match.”

Check out the video below: 




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COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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