Ryder Cup inspires Scotch producer to relaunch McGibbon's

22 September, 2014

Scotch whisky producer Douglas Laing has relaunched its golf-inspired McGibbon’s range of whiskies in a bid to cash in on the impending Ryder Cup.

Scotland is the host nation as Rory McIlroy and his Europe teammates take on the USA in the biennial golf competition this week.

Douglas Laing decided it would be the perfect time to reintroduce the range, which includes a Special Reserve that has a bottle shaped like the 3-wood golf club and a Premium Reserve, which is shaped like a golf bag.

Both whiskies are bottled at 43% abv.

The Special Reserve has been matured in an inspired combination of first and second-fill Bourbon casks and an Oloroso sherry cask, giving rich flavours of burnt sugar, vanilla, sweet malt and runny honey.

The Premium Reserve Golf Bag has a high proportion of old malts and Oloroso sherry cask matured whisky, giving the taste of stewed fruits, creamy caramel, zesty orange and dark chocolate.

Managing Director and master blender Fred Laing said: “The timing is perfect as the Ryder Cup excitement builds and it is an ideal way of combining two of Scotland’s greatest passions – golf and Scotch Whisky.”

The Special Reserve retails at £44.99, while the Premium Reserve is £49.99, both for 50cl. 




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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