Marks & Spencer set to take beer world by storm

19 September, 2014

Marks & Spencer has vowed to use its success at the International Beer Challenge 2014 as a springboard to taking the beer world by storm.

It was named Retailer of the Year after scooping five bronze medals, 10 silvers and a gold for its own-label submissions.

As she clutched her trophy Jenny Rea, BWS product developer at M&S, told OLN: “We have big long-term plans so hopefully we can build on this. It’s the beginning.

“We have been growing our beer range over the years and developing new and interesting things such as our single hop beer range. Our new Christmas lines are about to come out.

“We select beers from various brewers and make sure we have different styles and lots of regions. Ultimately the product has to deliver on quality and focus on the customers and what they want.”




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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