Kopparberg unveils Spiced Apple variant

08 September, 2014

Kopparberg is launching a Spiced Apple variant in a bid to boost sales during the typically lean winter trading period.

It believes consumers are starting to “view cider as an all year round drink” and believes the cinnamon notes, woody aroma and “warming sweetness” of the new drink will capitalise on this.

The variant launches in October and in-store sampling will encourage consumers to taste the mulled serve – it can also be enjoyed over ice – at key retailers.

Kopparberg’s head of marketing Rob Calder said: “Kopparberg cider fans have frequently asked us for a winter variant and after a limited trial in 2013 we have decided to roll the variant out to a wider audience in 2014. We’ll be supporting the variant with PR and social media over the winter period.”

Kopparberg Spiced Apple has an abv of 4% is available in individual 50cl bottles retailing at £2.29, from Tesco, Asda, Morrisons and selected convenience stores throughout the UK.

Alongside Kopparberg Spiced Apple the range includes Cloudberry, Elderflower & Lime, Mixed Fruit, Pear, Strawberry & Lime, Naked Apple and Raspberry.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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