Kopparberg unveils Spiced Apple variant

08 September, 2014

Kopparberg is launching a Spiced Apple variant in a bid to boost sales during the typically lean winter trading period.

It believes consumers are starting to “view cider as an all year round drink” and believes the cinnamon notes, woody aroma and “warming sweetness” of the new drink will capitalise on this.

The variant launches in October and in-store sampling will encourage consumers to taste the mulled serve – it can also be enjoyed over ice – at key retailers.

Kopparberg’s head of marketing Rob Calder said: “Kopparberg cider fans have frequently asked us for a winter variant and after a limited trial in 2013 we have decided to roll the variant out to a wider audience in 2014. We’ll be supporting the variant with PR and social media over the winter period.”

Kopparberg Spiced Apple has an abv of 4% is available in individual 50cl bottles retailing at £2.29, from Tesco, Asda, Morrisons and selected convenience stores throughout the UK.

Alongside Kopparberg Spiced Apple the range includes Cloudberry, Elderflower & Lime, Mixed Fruit, Pear, Strawberry & Lime, Naked Apple and Raspberry.




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter