Pernod Ricard brands outperform off-trade

03 September, 2014

Pernod Ricard UK’s brands have outperformed the market in the off-trade, the company has reported.

Wines sales rose 11% in the off-trade compared to 1% growth overall, and spirits grew 8% compared to 5% overall.

Managing director Denis O’Flynn said the wine growth in particular was a “very positive story” because the group has the highest average price point of the major players in the UK at £6.62, but is still growing more strongly than they are.

“If you can be growing 11% at a price premium that’s a great place to be,” he said.

Overall Pernod Ricard has reported flat global sales in a year when it saw a dramatic collapse in China, where revenue fell by 23%.

Europe, which has been a troublesome region for global spirits players in recent times, was among its best-performing regions with sales up by 2% in the year to June 30.

Chief executive officer Pierre Pringuet said the global picture had proved “more difficult than anticipated”.




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter