Tesco plans customer wine cloud labels

01 September, 2014

Tesco is to use consumer comments from forthcoming wine tastings on labels for three wines.

Visitors to its consumer wine fairs in Manchester and Edinburgh in October will be asked to give descriptions of red, white and rosé wines, which will be used to create word clouds to appear on their labels.

The supermarket tested the idea at a “proof of concept” tasting of Finest wines held for members of its online wine community and the press.

Alison Purdie, marketing manager for Tesco Wine by the Case, said: “Feedback from customers often highlights a lack of comprehension of the descriptions used on the back labels, but the attendees at the tasting seemed to really appreciate the format of word clouds.” 




Bookmark this


Site Search

COMMENT

Agreeing to disagree

Disagreeing about wine is a fact of wine-trade life, like drugs in sport or corruption in politics. Because taste is entirely subjective, debates about our personal preferences are as inevitable as they are interminable. Indeed, these long-winded, wine-fuelled arguments are precisely what make our jobs so much fun.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter