European growth boosts flat Pernod Ricard figures

28 August, 2014

Pernod Ricard has reported flat global sales in a year when it saw a dramatic collapse in China where revenue fell by 23%.

Europe, which has been a troublesome region for global spirits players in recent times, was among its best-performing regions performing region with sales up by 2% in the year to June 30.

Chief executive officer Pierre Pringuet said the global picture had proved “more difficult than anticipated”.

Deputy chief executive officer Alexandre Ricard added: “In this context, which will remain challenging, we anticipate a gradual improvement in our sales growth, and we will increase the investment behind our brands and priority innovations in order to sustain long-term growth.”

Among the group’s top 14 strategic brands Perrier-Jouet and Glenlivet did best with sales ahead by 7% and 6% respectively.

Ballantine’s fell 5% and Martell 4%, the latter impacted by the situation in China, where premium spirits sales have been hit by a government crackdown on extravagant spending by officials.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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