Ehrmanns signs up Santa Carolina
Chilean winery Santa Carolina has teamed up with Ehrmanns to grow its UK distribution and take on the country’s biggest brands.
The winery is Chile’s third-largest wine exporter and is moving from Diageo-owned agency Percy Fox.
Its brands Santa Carolina, Estrellas, Specialties, Reserva, Gran Reserva and Reserva de Familia, as well as icon wines VSC and Herencia from its Cachapoal vineyards, will be distributed by Ehrmanns from September.
Commercial director Christian Wylie said: “We are looking forward to joining forces with Ehrmanns and have been impressed by their understanding of this highly competitive but nonetheless, key market for us.
“Santa Carolina’s legacy as one of Chile’s oldest wineries, together with the newly rebuilt Santiago city winery and an ever-strong winemaking team, make us the perfect contender to challenge those brands that are currently dominating the UK market”
Ehrmanns chief executive Mark Chapman said: “We are delighted to announce this partnership and believe Santa Carolina fits perfectly in our strong South American portfolio. We are highly impressed with Santa Carolina heritage, quality of the wines and their quest to recover long-lost varietals.
“We can only see Santa Carolina as a Chilean wine brand to be reckoned with and together we will work towards attaining the recognition it deserves in the UK.”
Santa Carolina’s wines will be on show at the Wines of the Beautiful South tasting on September 10 and 11.