Hendrick's gives away tea cups with gin

08 August, 2014

Hendrick’s is giving away its signature tea cups in a new gift pack called Dreamscape.

The pack retails at the normal price of a 70cl bottle of the gin – £28.09 – and features the tea cup plus serve suggestions from brand ambassador Duncan McRae.

Senior brand manager James O’Connor said: “Consumer interest in premium gin is at an all-time high and as a result, retailers are giving the category more space on shelf to capitalise on the opportunity.  

“We create unique packs for our loyal fan base, whilst attracting the attention of new drinkers to the category. The pack is retailed at the usual rrp and so delivers the added value shoppers are looking for whilst ensuring we maintain the premium look and feel that sets Hendrick’s apart from its competitors.

“Gifting is hugely important to consumers and we know that alcohol is the most gifted category in the UK. Spirits play a key role in this and the new Hendrick’s Dreamscape pack is special as we believe consumers will treat themselves to it as well as their loved ones.  As a year round opportunity for retailers, gifting is key to driving profits in the off-trade, particularly in the independent sector.” 




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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