Budweiser and Stella gaining market share, says AB-Inbev

31 July, 2014

AB-Inbev said it has grown UK sales by 8.1% in the first half of 2014, driven by market share gains for Stella Artois and Budweiser.

It said sales of own products grew 13.5% in the UK in the second quarter of the year after sponsoring the World Cup and Wimbledon.

President Inge Plochaet said: “The strong performance of Budweiser was supported by its position as official beer sponsor of the World Cup, which included the promotion of a limited edition gold aluminium bottle featuring the iconic trophy.  

“Stella Artois has seen particular success in the first half year, showing an increase in its market share, volume and performing well on brand health metrics, and as the official beer and cider of The Open Championship and the official beer supplier of The Championships, Wimbledon offered consumers a chance to win tickets to attend these events through an on-pack promotion.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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