TV and digital ad for Southern Comfort

15 July, 2014

Southern Comfort is screening a new TV and digital ad in its Whatever's Comfortable campaign until August 18.

The commercial features a gangly bartender using lemonade gun dispensers to serve multiple Southern Comfort drinks in time to the 1960s rockabilly track Love Me by The Phantom.

Marketing manager Gwen Ridsdale said: "We're confident the ad will ensure Southern Comfort is front of mind, helping licensees capitlaise on sales during the all-important summer trading period."




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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