TV and digital ad for Southern Comfort

15 July, 2014

Southern Comfort is screening a new TV and digital ad in its Whatever's Comfortable campaign until August 18.

The commercial features a gangly bartender using lemonade gun dispensers to serve multiple Southern Comfort drinks in time to the 1960s rockabilly track Love Me by The Phantom.

Marketing manager Gwen Ridsdale said: "We're confident the ad will ensure Southern Comfort is front of mind, helping licensees capitlaise on sales during the all-important summer trading period."




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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