TV and digital ad for Southern Comfort

15 July, 2014

Southern Comfort is screening a new TV and digital ad in its Whatever's Comfortable campaign until August 18.

The commercial features a gangly bartender using lemonade gun dispensers to serve multiple Southern Comfort drinks in time to the 1960s rockabilly track Love Me by The Phantom.

Marketing manager Gwen Ridsdale said: "We're confident the ad will ensure Southern Comfort is front of mind, helping licensees capitlaise on sales during the all-important summer trading period."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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