Selfridges meets its makers

19 June, 2014

Camden Town Brewery and Cambridge Gin are among the producers of Selfridges products being celebrated by the retailer this summer.

In July and August Selfridges is dedicating all its window displays to artisan producers of its food and drink, whose products will also be featured in displays in the food hall.

It is also holding a series of “meet the maker” events over the summer.

Cambridge Gin will hold gin-tailoring sessions with a master distiller, while Camden Town Brewery will hold an ale-sampling session on Selfridges’ roof.

There will also be several cocktail masterclasses as part of the push.

Selfridges’ 24 windows are seen by more than 1 million people each week.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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