French wines to drink while avoiding the football at the pub

13 June, 2014

Football fan Gerard Basset MW takes a break from watching the World Cup to help award-winning chef Sophie Wright create food and wine matches for people that have no appetite for loud pubs showing the beautiful game in two new videos.

They were launched as part of the French Wines with Style campaign to target those who “prefer a perfect evening in with good wine, food and company to heading down to the local and screaming at the screen”.

Basset said: “We would like people who are a bit scared of wine to be more relaxed in the way they approach French wine. We are trying to make things easier for the consumer to understand.”

This is the fifth film from the French Wines with Style campaign. Previous videos have seen Gerard matching different French wine styles to film stars during the Cannes film festival, to fashion designers during Paris Fashion Week and more recently to spring and summer fashion trends.

These videos have appeared on more 80 websites and reached more than 50 million adults. 




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COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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