Ex-W&M chief Beard joins Whisky Shop board

11 June, 2014

The Whisky Shop has appointed former Whyte & Mackay chief executive John Beard as a non-executive director.

Beard left Whyte & Mackay last autumn and subsequently worked with private equity firm Lion Capital on a £430 million for the company. It was eventually sold to Emperador of the Philippines in May.

Beard joined W&M in 2009 from Bacardi Brown-Forman Brands where he was UK chief executive.

Beard (pictured centre with Whisky Shop managing director Andrew Torrance, left, and founder and chairman Ian Bankier) said: ”I’ve watched in admiration as they have grown the business with an unwavering focus on quality.

“The Whisky Shop’s reputation among the industry’s brand owners and the discerning public is an enviable one.”

Bankier said: “Having an established a sizeable footprint in the UK we now have aspirations to expand into Europe.

“John brings us a wealth of experience of overseas markets and brand development and will play an important role in helping us achieve our international growth ambitions.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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