Rioja wine region reports record sales

10 June, 2014

Wines of Rioja has reported record wine sales for 2013 and said that the UK remains its most important export market with 328,000 hl shipped to the UK.

Exports now account for 37% of total wine sales from the region, and a third of that goes to the UK.

President Luis Alberto Lecea Blanco said: “The UK is by far the largest importer of Rioja, representing a third of sales outside Spain, making it one of the priority markets in the promotional policy.

“The most outstanding activity of the UK campaign was the sixth edition of the successful Rioja Tapas Fantásticas festival, held in London. This food and wine outdoor festival is attended by 15,000 people and has received three major awards for best wine promotional event.

“Both in the UK and in Germany, which holds the second place in the ranking with 184,000 hl, the variation with respect to the previous year has been minimal.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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