Rioja wine region reports record sales

10 June, 2014

Wines of Rioja has reported record wine sales for 2013 and said that the UK remains its most important export market with 328,000 hl shipped to the UK.

Exports now account for 37% of total wine sales from the region, and a third of that goes to the UK.

President Luis Alberto Lecea Blanco said: “The UK is by far the largest importer of Rioja, representing a third of sales outside Spain, making it one of the priority markets in the promotional policy.

“The most outstanding activity of the UK campaign was the sixth edition of the successful Rioja Tapas Fantásticas festival, held in London. This food and wine outdoor festival is attended by 15,000 people and has received three major awards for best wine promotional event.

“Both in the UK and in Germany, which holds the second place in the ranking with 184,000 hl, the variation with respect to the previous year has been minimal.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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