Accolade launches direct to consumer website

28 May, 2014

Accolade has launched an online wine shop to sell premium Australian wines direct to consumers.

Hardy’s 1853 Club will sell ranges like Eileen Hardy by the bottle and offer members exclusive competitions and special offers on new products. 

Marketing manager Anya Saikkonen said: “We know from experience that consumers love trying new wines from Hardys and that there is a lot of trust in Hardys as a quality winemaker.

“With The 1853 Club we can raise greater awareness of the premium portfolio and extend our reach further to wine-knowledgeable consumers nationwide, and not just those who attend our events.”

All orders will be handled by Accolade Park in Bristol and delivery will be free on orders above £50.




Bookmark this


Site Search

COMMENT

Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter