Accolade launches direct to consumer website

28 May, 2014

Accolade has launched an online wine shop to sell premium Australian wines direct to consumers.

Hardy’s 1853 Club will sell ranges like Eileen Hardy by the bottle and offer members exclusive competitions and special offers on new products. 

Marketing manager Anya Saikkonen said: “We know from experience that consumers love trying new wines from Hardys and that there is a lot of trust in Hardys as a quality winemaker.

“With The 1853 Club we can raise greater awareness of the premium portfolio and extend our reach further to wine-knowledgeable consumers nationwide, and not just those who attend our events.”

All orders will be handled by Accolade Park in Bristol and delivery will be free on orders above £50.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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