Accolade launches direct to consumer website

28 May, 2014

Accolade has launched an online wine shop to sell premium Australian wines direct to consumers.

Hardy’s 1853 Club will sell ranges like Eileen Hardy by the bottle and offer members exclusive competitions and special offers on new products. 

Marketing manager Anya Saikkonen said: “We know from experience that consumers love trying new wines from Hardys and that there is a lot of trust in Hardys as a quality winemaker.

“With The 1853 Club we can raise greater awareness of the premium portfolio and extend our reach further to wine-knowledgeable consumers nationwide, and not just those who attend our events.”

All orders will be handled by Accolade Park in Bristol and delivery will be free on orders above £50.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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