Wild Turkey hits the streets

22 April, 2014

Wild Turkey is heading to cities across the country as the bourbon appears in its first outdoor advertising campaign.

The push will see a series of branded phone boxes and six-sheet posters in key locations over a four-week period.

Wild Turkey's 'Know Your Bourbon' creative has been developed to “encompass the brand ethos, encouraging trial and conversion amongst their key target audience of males aged 28 to 40,” according to brand owner Gruppo Campari.

The outdoor advertising campaign follows the recent opening of the Wild Turkey visitor centre in Kentucky. The spirit is distributed in the UK by Catalyst Brands. 




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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