Kronenbourg releases revised Cantona ad

11 April, 2014

Heineken is releasing a new version of its Kronenbourg ad starring ex-footballer Eric Cantona.

The original ad was banned after the Advertising Standards Authority said it implied that Kronenbourg is made in France when it is brewed in Manchester.

In the new version Cantona is shown in Alsace, where he says “the hop farmers are treated like the footballers of Britain”.

After the ASA ruling Heineken’s press manager David Jones told OLN: “We have re-scripted the offending part to address the complaint the ASA upheld and the script has now been cleared by the governing body, Clearcast, with a view to airing an amended version of the Hero Hop Farmers of Alsace ad in April.”

Two new 30-second films will be released on Heineken’s Facebook page and other video on demand sites to coincide with the revised TV ad.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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