Carling launches cherry cider

27 March, 2014

Carling British Cider has launched a cherry flavour.

The release follows the launch of Carling British Cider last year.

The new flavour is available now in single 50cl bottles and will be launched in six-packs in time for summer.

Brand director Jim Shearer said: “Stepping into the cider market last year was incredibly exciting for us and over the past 12 months we’ve had a brilliant response from customers who have been drinking and enjoying Carling British Cider.  

“Our new cherry-packed flavour is bursting with fruit flavours and got an overwhelming thumbs-up from cider drinkers in research.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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