Brown Brothers targets younger drinkers

27 March, 2014

Australia’s Brown Brothers has launched a range targeted at 22 to 44-year-olds.

The 18 Eighty Nine brand is kicking off with two varietal wines – Sauvignon Blanc and Cabernet Sauvignon 2013 (rrp £12.99) and is available to independent retailers and the on-trade.

The Sauvignon Blanc is the first wine in Brown Brothers’ portfolio to be sourced entirely from new vineyards in Tasmania.

UK brand manager Emma Clark said: “The 18 Eighty Nine range is all about enjoying and sharing wine with friends. We feel that the range labels really reflect this sentiment in their design and overall feel, so are confident that this wine range will catch the eye and appeal directly to our target consumers.”




Bookmark this


Site Search

COMMENT

The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Twitter