Strongbow challenges five-a-siders

21 March, 2014

Strongbow is giving an ordinary men’s five-a-side football team the chance to take on a Brazilian professional women’s team.

The showdown will take place in Rio de Janeiro this summer and will be the main event in the Strongbow Challenge this year.

Five-a-side teams can enter at venues run by five-a-side body Power League around the country, or on Strongbow’s Facebook page, and successful entrants will be invited to a trial day in London.

The winning team will be coached by former professional footballer Chris Kamara, a Brazilian coach and The Only Way Is Essex star Mark Wright, a former professional footballer, before taking on the Brazilian women’s team in Rio.

Kamara said: “The Brazilian ladies’ team will be, without doubt, the toughest opponents these men have ever faced. They’ll be fast, intricate and organised, with endless footballing flair. The Strongbow Rio challenge is tough, but it’s not insurmountable. We’re going to need a team prepared to dig deeper than ever to earn a win in Rio. The job of finding that team starts today.”

The challenge will be backed with a multi-media campaign on Sky and digital media, including a partnership with Google.

Previous Strongbow Challenges have seen a club cricketer face an over from England fast bowler Jimmy Anderson and a Sunday morning footballer taking on a German international goalkeeper from the penalty spot in the Olympic Stadium, Berlin.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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