Rumfest 2014 targets trade with education day

18 March, 2014

Rum ambassador Ian Burrell will impart his knowledge of the rum industry to spirits buyers and wholesalers in a trade-only event the day before Rumfest 2014.

The rum festival takes place at London’s ILEC on October 11-12, but it is trying to attract more trade visitors and has launched the Rum Experience University On The Road event on October 10.

Burrell runs a four-day course at his “rum university” in Andalucia and he will aim to compress this course into the day.

Tickets for the main event cost £49.95 and guests can taste 400 different blends from around the.

Seminars, masterclasses and workshops will take place across both days as brand ambassadors educate visitors about “the wonders of this historic, diverse and brilliant spirit”.

Burrell said: “This year’s Rumfest sees a welcome move to celebrate the changes we are seeing within the category with a rise in the premiumisation of rum and it's growing popularity.

“The Rumfest aims to help embrace these developments by providing an opportunity for industry and consumers to experience something extra special and giving these rums the platform to showcase these changes.”




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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