Rekorderlig releases Apple-Guava flavour

14 March, 2014

Swedish cider Rekorderlig has launched a limited edition flavour – Apple-Guava.

The semi-sweet cider is recommended served over ice with a slice of lime.

Flavoured cider sales grew 63% in the year to October 2013 and now make up 20% of total cider sales, according to Nielsen.

Linsey Adams, customer marketing manager at Chilli Marketing, said: “Premium flavoured ciders have experienced phenomenal growth over the past couple of years – and this is a trend which we expect to continue as consumers seek innovative and premium brands and experiences. Rekorderlig Apple-Guava is a unique and great tasting flavour combination which perfectly complements the wider Rekorderlig range so we are expecting it to perform extremely well in trade.”

The launch is to be backed by a multi-million pound ad campaign as well as trade, experiential and social marketing.




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter