Sogrape launches Mateus Expressions

13 March, 2014

Sogrape has released a new Mateus Expressions range that combines indigenous Portuguese grapes with well-known international varieties.

It consists of four wines: three rosés – Baga & Shiraz, Baga & Muscat and Aragonez & Zinfandel – and one white wine, a Maria Gomes & Chardonnay blend.

They retail at £7.99 and are presented in clear, Bordeaux-style bottles with contemportary labels.

Matt Douglas, managing director at Sogrape’s UK agency Stevens Garnier, said: “Our research shows that Mateus has exceptionally strong brand recognition in the UK [Kantar said 1.4 million consumers expect it to deliver quality and value] and we feel that, as one of the leading wine brands in this market, we have an opportunity to present some of the most interesting Portuguese wine varietals in a contemporary and relevant way through our new range, Mateus Expressions.”

Sogrape is investing £2 million in building up the Mateus in the UK this year.





Bookmark this


Site Search

COMMENT

Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter