Sogrape launches Mateus Expressions

13 March, 2014

Sogrape has released a new Mateus Expressions range that combines indigenous Portuguese grapes with well-known international varieties.

It consists of four wines: three rosés – Baga & Shiraz, Baga & Muscat and Aragonez & Zinfandel – and one white wine, a Maria Gomes & Chardonnay blend.

They retail at £7.99 and are presented in clear, Bordeaux-style bottles with contemportary labels.

Matt Douglas, managing director at Sogrape’s UK agency Stevens Garnier, said: “Our research shows that Mateus has exceptionally strong brand recognition in the UK [Kantar said 1.4 million consumers expect it to deliver quality and value] and we feel that, as one of the leading wine brands in this market, we have an opportunity to present some of the most interesting Portuguese wine varietals in a contemporary and relevant way through our new range, Mateus Expressions.”

Sogrape is investing £2 million in building up the Mateus in the UK this year.





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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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