Torres crowned World's Most Admired Wine Brand

13 March, 2014

Torres has been voted the World's Most Admired Wine Brand for 2014, usurping last year's winner Concha y Toro. 

Casillero del Diablo of CyT finished second with Château Latour in third in this year's list - a comprehensive industry poll of the world's best-regarded wines, which is now available to download.

This year, OLN's sister title Drinks International collated votes from more than 200 wine professionals, including Masters of Wine, consultants, wine writers, retailers, educators, buyers and analysts.

The top ten most admired wines were as follows:

Torres up 1

Casillero del Diablo down 1

Château Latour re-entry

Tignanello up 28

Penfolds down 2

Château d'Yquem re-entry

Château Margaux up 13

Cloudy Bay down 3

Guigal down 1

10 Vega Sicilia re-entry

Supplement editor Holly Motion said: “This year Drinks International’s World’s Most Admired Wine Brands report has undergone a metamorphosis. The voting is more robust, the number of academy members has quadrupled, the survey has expanded and the results are telling. There are some surprise newcomers – and some even more surprising absentees.

“Much has changed and the top 20 looks considerably different. New names have joined the top 50 and, inevitably, some have dropped out.”

“Last year’s winner, Concha y Toro, has been knocked off the top spot by Torres, which garnered more than 15% of the total votes cast. Despite losing the top spot, Concha y Toro’s global brand, Casillero del Diablo, secured the second top spot with its eco-friendly sister Chilean brand, Cono Sur, taking the 16thslot, two up on last year’s poll."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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