On-pack promotion for Brazilian wine

17 February, 2014

Consumers can win a trip for two to Brazil in a new on-pack promotion launched by the nationís generic body.

Each bottle of wine that leaves Brazil for the UK will carry a neck collar or QR code promoting the competition.

Consumers will be taken to a microsite where they can win the holiday, T-shirts, footballs and wine coolers as part of Wines of Brazilís new Wake Up the Brazilian in You campaign.

The generic body will also send each entrant an e-book telling consumers how to eat and drink like a Brazilian.

Brazilian producers have secured listings at Waitrose, Marks & Spencer and Tesco this spring.

Click here for more on why retailers should go nuts for Brazil.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle Ė which makes it especially galling that we spend so much time divided over it.

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