French Wines with Style ramps up digital focus

13 February, 2014

The French Wines with Style campaign has put digital marketing at the heart of its 2014 campaign in a bid to show off the best Gallic wines to increasingly web-savvy consumers.

The campaign, backed by France Agri Mer, has launched a website and created a Facebook page to champion French wine and lifestyle.

Fans can enjoy a series of stylish videos featuring the campaign’s ambassador, Gerard Basset MW.

The Facebook the page will fuse wine style with lifestyle and keep fans updated with top tips, news, recommendations, food, culture and fashion.

The campaign will also include a series of competitions offering consumers the chance to win a host of prizes, including a trip to France – all available exclusively to fans of the page, www.facebook.com/Wineswithstyle




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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