WKD to ramp up price-marking

11 February, 2014

WKD is making price-marked 70cl bottles of Blue, Iron Brew and Green available in cash and carries from the end of February.

Initial six-bottle cases of the £2.99 packs will include a POS pack for the brand’s new WKD Brazilian limited edition, including a voucher for £1 off a case of the product.

Marketing director Debs Carter said the earlier introduction of price-marked four-packs had seen sales increase by 23% over the standard format.

“There is strong evidence that price-marked packs drive impulse purchase,” she said. “Seven out of 10 shoppers say they are more likely to buy a product on impulse if it is price-marked.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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