WKD to ramp up price-marking

11 February, 2014

WKD is making price-marked 70cl bottles of Blue, Iron Brew and Green available in cash and carries from the end of February.

Initial six-bottle cases of the £2.99 packs will include a POS pack for the brand’s new WKD Brazilian limited edition, including a voucher for £1 off a case of the product.

Marketing director Debs Carter said the earlier introduction of price-marked four-packs had seen sales increase by 23% over the standard format.

“There is strong evidence that price-marked packs drive impulse purchase,” she said. “Seven out of 10 shoppers say they are more likely to buy a product on impulse if it is price-marked.”




Bookmark this


Site Search

COMMENT

Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter